Broadcast / Media · Media AI

Broadcast Group: One Long-Form to Multi-Format Packages PoC

Anonymized newsroom PoC: one VOD ingest → TV, YouTube, Shorts, Reels, and social drafts with desk approval, iNEWS-class SoR unchanged.

Newsroom PoC

First-draft formats

Manual rebuild each

11 surfaces in PoC scope

Desk replacement

N/A

None, integrate layer

Review pass

Per-platform edits

One approval gate per story

The Problem

Digital and linear teams rebuilt the same story per platform. Hours went to re-editing entry points and lengths while the authoritative desk system stayed the source of truth.

The Solution

Xenith Desk ingested long-form video, ran format-specific engines, and routed packages through editor approval before export. Competitor signal modules stayed read-only until desk sign-off.

What we would do differently

Include the standards editor in the first two weeks of review. Style corrections that arrived in week six would have shaped the prompt library from the start.

Business Impact

Leadership measured hours-to-first-draft reduction in workshop; no public client logo. Pairs with media AI solution hub.

Xenith Desk product

Tech Stack

Next.jsffmpegEngine modules per formatApproval workflowDesk integration sketch

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